Netflix x Amorelie 
Sex/Life
Mama Kommt Gleich

Idea, Copy, Creative Direction with Andrea Senzel

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Studies show that the more sexual a woman is perceived, the less she is considered a good mother. For the launch of the Netflix series Sex/Life, we offered mothers a platform to express and enjoy their sexuality: #MamaKommtGleich.

We spread the message on huge billboards, created a PR box full of erotic surprises only for moms, published a 'Momifesto' film and created a YouTube talkshow called Sex/Life Talk that adressed topics such as mom shaming, mom guilt, postpartum sex, body image and more.

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Credits:

Box & OOH Design by Studio Nana

Sex/Life Talk produced by Kanakfilm

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