Netflix x Amorelie
Mama Kommt Gleich
Idea, Copy, Creative Direction with Andrea Senzel
Studies show that the more sexual a woman is perceived, the less she is considered a good mother. For the launch of the Netflix series Sex/Life, we offered mothers a platform to express and enjoy their sexuality: #MamaKommtGleich.
We spread the message on huge billboards, created a PR box full of erotic surprises only for moms, published a 'Momifesto' film and created a YouTube talkshow called Sex/Life Talk that adressed topics such as mom shaming, mom guilt, postpartum sex, body image and more.
Box & OOH Design by Studio Nana
Sex/Life Talk produced by Kanakfilm