Netflix Germany
Don't look up

Idea, copy & creative direction with Andrea Senzel

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Black humor coupled with the imminent threat to the planet from an asteroid: That's Don't Look Up. We therefore needed very, very large comets for our campaign – and a pinch of comedy. 

 

With a fire-breathing XXL mural in Hamburg, we showed a real, burning comet with a humorous headline. Additional headlines were used on huge OOH areas in Berlin, Cologne, Hanover and Düsseldorf.

 

Together with the production company Qolabo, we also developed a satirical comedy format with established personalities like Ross Anthony or Jorge González, as well as new TikTok stars like Parshad or Fabian Rommel.

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Credits:

 

The Daily Rip Production: Qolabo

OOH Art Direction: Max Quecke

Mural Production: outframe

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