top of page


Netflix UK
Sex Education S3
Growth is a Group Project

Global ​Creative Strategy, Global Claim & Social Media Ideas with Andrea Senzel

Individuality, diversity, growth, inclusion, complex characters and excellent storytelling: Sex Education has it all. To help the UK market with the international marketing of the third season, we developed a creative strategy and the global claim "Growth is a Group Project".


For TikTok, we created the #DanceLikeNobodysWatching Challenge where fans around the world dance to an 80s cover by the Sex Education Moordale Orchestra. Additionally, we connected fans around the world for #ShareYourPride: an online discussion about one's own experiences of shame and pride.

bottom of page