Don't Look Up
Idea, Copy & Creative Direction with Andrea Senzel
Don't Look Up is a film that is about two things: black humor - and the imminent threat to the planet from an asteroid the size of Texas. Accordingly, our campaign needed very, very big comets - and a dash of comedy.
With a large out-of-home campaign in the cities of Berlin, Cologne, Hanover and Düsseldorf, we not only promoted the film with funny headlines, but also set up an XXL mural in Hamburg with a real, burning comet.
Together with the production company Qolabo, we also developed a satirical comedy format that is a spin-off of Don't Look Up and in which entertainment celebrities as well as young, fresh comedians and TikTokers prepare for the upcoming end of the world.
The Daily Rip Production: Qolabo
OOH Art Direction: Max Quecke
Mural Production: outframe