Sex Education S3
Growth is a Group Project
Global creative strategy, global claim & highlight ideas with Andrea Senzel
Individuality. Diversity. Growth. Inclusion. Complex characters. And excellent storytelling: Sex Education has it all – and is a show that is loved and enjoyed all over the world. To help the UK market promote the third season internationally, we developed a creative umbrella and global claim: Growth is a group project.
In the spirit of growing together, our #DanceLikeNobodysWatching challenge encouraged fans to 'dance the shame away' – to an 80s hit song covered by the original Sex Education Moordale orchestra. Additionally, we connected fans around the world for #ShareYourPride: An online discussion about fan's own experiences of shame and pride.