Idea, Copy, Creative Direction with Andrea Senzel
Studies show that the more sexual a woman is perceived, the less she is considered a good mother. For the launch of the Netflix series Sex/Life, we gave moms a platform to express and enjoy their sexuality: #MamaKommtGleich (Mom is coming).
In cooperation with Amorelie we created a PR box full of erotic surprises just for moms - YES, even Kim Kardashian got one. At the Sex/Life Talk, moderated by Natascha Ochsenknecht, we invited mothers to talk about topics such as mother shame, mother's guilt, sex after childbirth, body image and more. The campaign was complemented by an OOH flight, ads on all socials and a Mamifest film.
Credits:
Box & OOH Design: studio nana
Sex/Life Talk produced: Kanak movie
Mommyfest: Modest Department / Director: Katharina Hingst
